Blue Insurance Limited Cookie Policy


Blue Insurance limited and its associated companies ('we' or 'us' or 'our') are committed to protecting your privacy and personal information at all times. This cookie policy applies to all domains within the Blue Insurance Group.

What are cookies and why do we use them?

A cookie is a small text file sent from a website and stored on your computer or mobile device. Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site, and also allows us to improve our site.

Types of Cookies

While the cookie used may vary depending on the website you visit within the Blue Insurance Group, they are split into four different categories:

  1. Strictly Necessary Cookies
    These cookies are essential in order to enable you to move around the website and use its features. They are necessary for the website to function and cannot be switched off in our systems. These cookies are deleted when you close your browser. They include, for example, cookies that enable you to log into secure areas of our site.
  2. Analytics Cookies
    Analytics cookies are vital to our business and allow us to monitor website functionality & health. They help us track website use & identify potential errors, providing crucial insight. Examples of analytics cookies are _ga, _gid which are Google Analytics cookies. All Analytics cookies are first-party only in nature, fully aggregated and anonymous. These are defaulted as 'on' as they help our website and business function.
  3. Performance Cookies
    Performance cookies allow us to collect information around how our website is used so we can measure and improve the performance of our site. They help show us how users move around both individual pages and the website as a whole. All information that these cookies collect is aggregated and anonymous.
  4. Functionality Cookies
    These cookies allow us to recognise you and remember choices you make (such as choice of language or mobile device preferences) when you return to our website.
  5. Advertising / Targeting Cookies
    To measure the effectiveness of our online advertising campaigns we use cookies set by third parties. For example, for measuring how many unique browsers have seen a particular advertisement and how many of those subsequently visit our website. The data these third parties collect using cookies does not identify individual users. Each have their own privacy policy which will tell you how they use cookies and data tags.
    The following are a list of the cookies applicable to all our websites. The specific cookies used on each of our websites vary depending on the one you visit.

1. Strictly Necessary Cookies

Cookie Name Cookie Type First or Third Party Purpose Lifespan
ASPSESSIONIDXXXXXXXX Strictly Necessary First Party This cookie name is generally associated with use as a general-purpose platform session cookie, used by sites written with Microsoft ASP based technologies. The structure of the cookie name is a common root - ASPSESSIONID, followed by a Session series of unique letters. It is usually used to maintain an anonymised user session by the server. Session
ASPSESSIONID Strictly Necessary First Party This cookie name is generally associated with use as a general-purpose platform session cookie, used by sites written with Microsoft ASP based technologies. The structure of the cookie name is a common root - ASPSESSIONID, followed by a series of unique letters. It is usually used to maintain an anonymised user session by the server. Session
ASP.NET_SessionId Strictly Necessary First Party This cookie name is generally associated with use as a general-purpose platform session cookie, used by sites written with Microsoft ASP based technologies. The structure of the cookie name is a common root - ASPSESSIONID, followed by a series of unique letters. It is usually used to maintain an anonymised user session by the server. Session
.ASPXAUTH Strictly Necessary First Party This cookie is used by sites using the .NET technology platform from Microsoft. It is commonly used to identify a logged-in user to enable access to secure areas of a site. Session
OptanonConsent Strictly Necessary First Party This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. Persistent
OptanonAlertBoxClosed Strictly Necessary First Party This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. Persistent
3f61d8700ee83bda7464ed6fd5bb5ee7 Strictly Necessary First Party Used by our site's software (Joomla!) to identify your current session and allow logging in to our site, remember which country you selected to view prices for etc. Session
__stripe_sid Strictly Necessary First Party Stripe is used to making credit card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers. Set for fraud prevention purposes. Session
__stripe_mid Strictly Necessary First Party Stripe is used to making credit card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers. Set for fraud prevention purposes. Persistent
m Strictly Necessary First Party Stripe is used to making credit card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers. Set for fraud prevention purposes. Persistent
Blue Insurance Managed Optimizations Strictly Necessary First Party Firefox cached content Session
Blue Insurance Managed Optimizations Strictly Necessary Third Party Firefox cached content Session

2. Analytics Cookies

Cookie Name Cookie Type First or Third Party Purpose Lifespan
__utma Analytics First Party This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners. lasts for 2 years by default and distinguishes between users and sessions. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners. Persistent
__utmb Analytics First Party This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30-minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor. Session
__utmc Analytics First Party This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In this older version this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes their browser. Where it is seen as a Persistent cookie it is therefore likely to be a different technology setting the cookie. Session
__utmt Analytics First Party This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites. It expires after 10 minutes. Session
__utmz Analytics First Party This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour measure of site performance. This cookie identifies the source of traffic to the site - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics. Persistent
_ga Analytics First Party This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. Persistent
_gat Analytics First Party This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes. Session
_gat_UA-nnnnnnn-nn Analytics First Party This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. Session
_gid Analytics First Party This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. Persistent
_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx Analytics First Party Google Analytics - Used to analyse visitor browsing habits, flow, source and other information. Session
_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx Analytics First Party This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes. Session
_gat_UA-117896501-1 / _gat_UA-117896501-3 Analytics First Party This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. Session
_gclxxxx Analytics First Party Google conversion tracking cookie. Persistent
_utmv######### Analytics First Party This is an optional additional cookie set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. Session

3. Performance Cookies

Cookie Name Cookie Type First or Third Party Purpose Lifespan
_uetvid Performance First Party This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. Persistent
_vis_opt_s Performance First Party This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors. Persistent
_vis_opt_test_cookie Performance First Party This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies. Session
_vwo_referrer Performance First Party This is a pattern type cookie set by VWO to stores referral info allowing VWO to identify the original traffic source in case of split campaign. Persistent
_vwo_sn Performance First Party This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. Persistent
Local Storage_vwoSn Performance First Party This cookie is set to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website. Persistent
_vwo_uuid_v2 Performance First Party This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Persistent

4. Functional Cookies

Cookie Name Cookie Type First or Third Party Purpose Lifespan
liveagent_oref Functional First Party This cookie name is associated with technology from LiveAgent, which provides online chat and customer support functionality. Persistent
liveagent_oref Functional Third Party This cookie name is associated with technology from LiveAgent, which provides online chat and customer support functionality. Persistent
liveagent_ptid Functional First Party This cookie name is associated with technology from LiveAgent, which provides online chat and customer support functionality. Persistent
liveagent_ptid Functional ThirdParty This cookie name is associated with technology from LiveAgent, which provides online chat and customer support functionality. Persistent
liveagent_sid Functional First Party This cookie name is associated with technology from LiveAgent, which provides online chat and customer support functionality. Session
liveagent_sid Functional Third Party This cookie name is associated with technology from LiveAgent, which provides online chat and customer support functionality. Session
liveagent_vc Functional First Party This cookie name is associated with technology from LiveAgent, which provides online chat and customer support functionality. Persistent

5. Target/Advertising Cookies

Cookie Name Cookie Type First or Third Party Purpose Lifespan
_fbp Target/Advertising First Party Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Persistent
_uetsid Target/Advertising First Party This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. Persistent
Local Storage_uetsid Target/Advertising First Party Used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. Persistent
Local Storage_uetsid_exp Target/Advertising First Party Contains the expiry-date for the cookie with corresponding name. Persistent
Local Storage_uetvid Target/Advertising First Party This is a cookie used by Microsoft Bing Ads and is a tracking cookie. It allows us to relate to a user who has previously visited our website. Persistent
Local Storage_uetvid_exp Target/Advertising First Party Contains the expiry-date for the cookie with corresponding name. Persistent
fr Target/Advertising Third Party Contains browser and user unique ID combination, used for targeted advertising. Persistent
GPS Target/Advertising Third Party YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Session
IDE Target/Advertising Third Party This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real-time bidding advertising exchange. Persistent
lang Target/Advertising Third Party This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third-party host, it collects data through a range of plugins and integrations, that is primarily used for tracking and targeting. Twitter does not currently provide information on the use of specific cookies. Session
Local Storage_widgetsettings Target/Advertising Third Party Twitter – Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Persistent
Local_Storage_support_test Target/Advertising Third Party Twitter – This function allows the website to load faster by pre-loading certain procedures. Persistent
MUID Target/Advertising Third Party This domain is owned by Mircosoft – it is the site for the search engine Bing. Persistent
NID Target/Advertising Third Party This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. Persistent
test_cookie Target/Advertising Third Party This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange. Session
VISITOR_INFO1_LIVE Target/Advertising Third Party This cookie is used as a unique identifier to track viewing of videos. Session
YSC Target/Advertising Third Party YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Session
No Name Target/Advertising Third Party This domain is owned by Facebook, which is the world's largest social networking service. As a third-party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Session

Enabling/Disabling Cookies

Most browsers automatically accept cookies. However, you have the ability via our cookie consent manager to accept or decline various types of non-essential cookies. You can also choose to accept or reject cookies by modifying the settings in your browser. Please note that not accepting or disabling cookies may affect the functionality of some parts of this website.

For more information about managing cookies and how to stop cookies being installed visit http://www.allaboutcookies.org/manage-cookies.