Careers with Blue Insurance

PPC & SEO Marketing Specialist

 

Position Overview

This Digital Marketing Specialist role is an excellent opportunity for a candidate looking to build their career with a progressive, successful and expanding company. We are currently seeking a passionate and talented person to join our team on a permanent position.

Key Duties & Responsibilities:

The duties and responsibilities of the PPC & SEO Marketing Specialist will include, but will not be limited to:

• Management of high-budget PPC campaigns for multiple brands/ websites, mainly through Google AdWords, with Search, Banner, Gmail, Video & App ad formats.
• Ensure PPC activity is optimised to deliver maximum ROI and kept up to date with market changes, as well as carrying out end-to-end management of campaigns.
• Report on PPC marketing activity (customer, sales, and ROI impact) and propose improvement initiatives.
• Work with in-house design team to create assets for online campaigns.
• Identify and evaluate digital trends and emerging technologies and develop new online sales and marketing channels.
• Management of SEO processes across multiple brands/websites and advise on search engine's key SERP criteria.
• Co-ordinate all elements of SEO work including Technical Architecture, On-Site Optimization & Off-Site Optimization.
• Identify structural issues, write specific SEO copy & HTML tags for websites, obtain quality in-bound links and test website layouts.
• Work cross functional to achieve SEO results.
• Overall drive new customer acquisition through PPC & SEO across multiple Blue Insurance brands/websites.

Requirements

• Min of 2 years' experience in a similar role managing PPC & SEO.
• Previous work experience in an insurance/financial services environment beneficial but not essential.
• 3rd level qualification in marketing/business/digital marketing or a related field.
• Experience of running, analysing, optimising and buying digital campaigns.
• Experience of website management and search engine optimisation.
• Expert skills required with Microsoft Excel, Google Analytics, Adwords, Webmaster Tools, SEOMoz.
• Highly creative, organised and detail oriented, target focused individual.
• Data driven and analytical – will create and manage through an environment of performance indicators and analysis.
• Problem solving ability, structured thinking and the ability to understand complex issues.
• A passion for online marketing.
• Team-orientated with excellent people and interpersonal skills.

This is a full time, permanent position.

Cover-More Blue Insurance Services Limited is an equal opportunities employer.

This is a full-time role with remuneration commensurate to the qualifications and experience of the successful candidate and is located in our head office: Blanchardstown Corporate Park 2, Blanchardstown, Dublin 15.

Cover-More Blue Insurance Services Limited is an equal opportunities employer.