Careers with Blue Insurance

Digital Marketing Manager

This Digital Marketing Manager role is an excellent opportunity for a candidate looking to build their career with a progressive, successful and expanding company. We are currently seeking a passionate and talented Digital Marketing Manager to join our team on a permanent position.

Key Duties & Responsibilities

• Create, plan and execute online marketing campaigns to drive traffic, leads and sales for multiple Blue Insurance brands.
• Management of Search Engine Marketing through Paid Search & Search Engine Optimisation activities for multiple Blue Insurance brands/websites.
• Management of a digital team and co-ordination of other digital activities such as content syndication, email marketing, social & display marketing.
• Utilize strong analytical ability and industry tools to optimise online end-to-end customer journeys across web, tablet and mobile platforms.
• Optimize marketing spend, digital approach and performance.
• Drive new customer acquisition and increase rates of conversion for multiple Blue Insurance brands/ websites.
• Identify & evaluate digital trends and emerging technologies, and provide thought leadership in this area.
• Provide constant feedback to the manager on performance of propositions and digital marketing campaigns.

Requirements

• 2 to 4 year's technical experience in a digital marketing role and a proven track record.
• 3^rd level marketing/business/digital marketing or a related field.
• Experience of running, analysing, optimising and buying digital campaigns including Paid Search & Paid Social.
• Experience of website management and search engine optimisation.
• Expert skills required with Microsoft Excel, Google Analytics, Adwords, Webmaster Tools, SEOMoz.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Highly organised and detail oriented, target-focused individual.
• Data driven and analytical – will create and manage through an environment of performance indicators and analysis.
• Problem solving ability, structured thinking and the ability to understand complex issues.
• A passion for online marketing
• Team-orientated with excellent people and interpersonal skills.
• Previous work experience in an insurance/financial services/regulated environment beneficial but not essential.

In-line with experience of successful candidate. Cover-More Blue Insurance Services Limited is an equal opportunities employer.

Applications for the position should be made to careers@blueinsurance.ie.