Careers with Blue Insurance

Content & Social Media Executive

Position Overview

This Content & Social Media Executive role is an excellent opportunity for a candidate to build their career with a progressive, successful and expanding financial services company. It is a varied role that includes social media management and creating digital content to engage our audience, build brand awareness & assist with SEO strategy.

Key Duties & Responsibilities:

• Curate, edit & write content for website, newsletters, social media, blogs & third-party websites.
• Develop engaging, creative and shareable content which drives traffic, improves customer engagement and drives website leads.
• Develop a diverse and unique content calendar for social media channels and blogs.
• Track trending topics to inform content approach.
• Build and manage the company's social media presence.
• Monitor and engage in relevant online discussions about our company, offers, service, competitors, and/or industry.
• Assist with SEO strategy by ensuring all content is search engine optimised.
• Assist with SEO strategy by outreaching to industry experts, influencers and other related individuals/companies for content collaboration opportunities.
• Track, measure, and analyse all initiatives.
• Monitor brand mentions & competitor activity.
• Ensure all content is on-brand and consistent in terms of style, tone of voice and quality.
• Explore new ways to engage with new customers online.

Requirements

• A degree in marketing/business or a related field. A social media/digital marketing qualification would be an advantage.
• 1+ years' experience in a similar role.
• A strong understanding of all social media platforms.
• Experience in creating content across numerous platforms in multi-media formats.
• Video and image creation and editing abilities a distinct advantage.
• A creative mindset with the ability to captivate an audience and add value to relevant demographics via well timed and targeted content.
• Highly organised and detail oriented individual.
• Ability to analyse data, insights and deliver ongoing reports to the wider team.
• Excellent communication and interpersonal skills.
• Previous work experience in an insurance/financial services/regulated environment beneficial but not essential.

This is a role with remuneration commensurate to the qualifications and experience of the successful candidate and is located in our head office: Blanchardstown Corporate Park 2, Blanchardstown, Dublin 15.

Cover-More Blue Insurance Services Limited is an equal opportunities employer.