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Recently, we detailed how Ireland is becoming a little bit “greener” as drivers are opting for the benefits of a Hybrid engine when looking for an upgrade. This illustrates a change in the market that will no doubt continue in the next few years. How often people choose to upgrade their car however, largely depends on the individual who is buying and multiple factors in the market. Our customer survey at the end of last year indicated that people are most likely to wait between 3 and 5 years before they’ll consider changing their car.

Image from a survey question asking people how often they change their cars. Popular cars that people change to include the Nissan Qashqai and Hyndai TusconWith people taking this long before making a change, we wanted to find out the types of cars we are buying once this time comes. Thanks to the SIMI website, we were able to determine the total number of new registrations across each car brand and model for the last three years (2015, 2016 and 2017). This serves as a great insight into the models that consistently manage to maintain their popularity. The results are detailed below.


Image of popular cars sales data from the SIMI for the 2017 calendar year

Image of popular cars sales data from the SIMI for the 2016 calendar year

Image of popular cars sales data from the SIMI for the 2015 calendar year



It’s clear from these stats that we continue to identify strongly with the more reputable and established motoring brands here in the domestic market. Nissan, Ford and Volkswagen have indeed always been popular choices for buyers but it’s the inclusion of the Skoda Octavia within each list that is testament to the way in which Volkswagen have been able to dominate the market further through it’s subsidiary motors and their competitively priced offerings (the Octavia starts at just under €20,000).


Image of a car wingmirror as it drives past on a motorway. Diesel is still a reliable fuel choice among popular cars in Ireland


What is perhaps most surprising about these results is the prevalence of SUV’s at the top of the list with both the Nissan Qashqai and the Hyundai Tuscon. With both of these models retailing from just over €25,000, it’s clear that families are continuing to opt for these over more traditional family cars. The Volkswagen Golf and Ford Focus meanwhile, continue to keep their hold on the younger family car demographic. As for even smaller and more economical cars, the Ford Fiesta and Toyota Yaris (available in Hybrid) both appear within the top 10 for the last 3 years mainly among young professionals, city drivers and second car families. With car dealerships consistently offering a widening range of finance options for seemingly any budget and with the economy appearing to be on the up, we’ll be interested to see if these cars popularity will grow in the future.


Image of a dashboard in a modern car. Popular cars in Ireland today are continually featuring more technical advances and connectivity


Whether you’re in the market for a brand new car or looking for a second hand model, don’t forget about your car insurance. We currently offer great value on both 1 year and 2 year car insurance policies. You could also save money by getting in touch with us about 2 year Home Insurance Cover. For more news, offers and content don’t forget to follow us on FacebookTwitter and Instagram.

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